Clemson Women's Lacrosse Creative Direction

(Project currently in progress): One of my largest projects through my time at Clemson Athletics has been serving as Team Lead for the 2025–2026 Women’s Lacrosse season branding. The purpose of this project is to create a visual identity that feels authentic to the sport. The branding is inspired by the spray paint field lines used on lacrosse fields, and also incorporates other distinct lacrosse related elements. The branding includes seven templates to be used through the season, along with custom gameday graphics, unique to each game. This project pushed me creatively, while strengthening my problem-solving and design skills.

GAMEDAY GRAPHICS
Unique gameday graphics for all 17 regular season games​​​​​​​
MILESTONE GRAPHICS
Individual graphics for players who reached important milestones throughout the season
OTHER GRAPHICS
Graphics from preseason, promotional games, etc.
PHOTOGRAPHY

You may also like

Clemson Athletics
2026
Merchandise
2025
Female Athlete Design Series
2025
Branding for Robert H. Brooks Sports Science Institute
2025
↑Back to Top